Tales of Our Time

A conceptual extension of the Tales of Our Time exhibition at the Guggenheim Museum, the bilingual catalogue designed by Chris Wu and I blend the traditional museum publication with a fiction anthology. Two Roman serif typefaces—both inspired by Times New Roman—pair with two Chinese typefaces to construct the title block, and are used throughout the book to suggest via subtle differences the various cultural nuances present in Greater China. The catalogue’s title block is used as the core element of a holistic system that extends from the exhibition graphics to all communications materials for the exhibition.

Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time
Tales of Our Time